BluePrint

Built for business. Designed for growth.
Your business deserves to be taken seriously and Blueprint makes sure it is. You come out the other side with a brand so complete and coherent that clients trust you before the conversation even starts. Competitive markets feel smaller when you have confidence in your brand presence.
ABOUT HEADSTART
Upscale your brand identity and get to the finish line in weeks.
StarLight is our 4-week brand accelerator for budgeted startups or business. Built for teams with big ambitions and a finite runway, StarLight transforms your brand to a bold, market-ready brand that turns heads, attracts audiences and stand out among competition.

Why choose BenchMark?

(01)
Speed to market
You’ll get a fully formed brand in ten weeks, built to scale with your company, not slow it down.
(02)
Clarity that aligns your team
We give you the brand identity to rally everyone around your big idea and get to market quick.
(03)
Design that attracts attention
Your brand will stand out in a crowded market and give you the visual edge to win over investors, customers, and recruits.
SERVICES
We will deliver everything you need to set your mark.

In FastTrack®, we deliver only what’s essential to launch with strength. You’ll get a sharply defined brand summary that aligns your team and sharpens your position in the market, a visual identity system that makes your brand instantly recognizable, and brand guidelines that ensure consistency as you grow. Everything is focused, high-caliber, and designed to move at the speed of a scaling startup.

PHASES OF WORK
(01)Brand Strategy
Our design process begins once we have a solid Creative Strategy. We explore and define the brand’s look and feel starting with Vision Boards. The process culminates in creating a comprehensive Visual Identity System, which includes key branding elements. This system is designed to be scalable and consistent, ensuring your brand communicates clearly and effectively across all platforms.
Deliverables include:
Our design process begins once we have a solid Creative Strategy. We explore and define the brand’s look and feel starting with Vision Boards. The process culminates in creating a comprehensive Visual Identity System, which includes key branding elements. This system is designed to be scalable and consistent, ensuring your brand communicates clearly and effectively across all platforms.
Deliverables include:
Our design process begins once we have a solid Creative Strategy. We explore and define the brand’s look and feel starting with Vision Boards. The process culminates in creating a comprehensive Visual Identity System, which includes key branding elements. This system is designed to be scalable and consistent, ensuring your brand communicates clearly and effectively across all platforms.
Deliverables include:
Our design process begins once we have a solid Creative Strategy. We explore and define the brand’s look and feel starting with Vision Boards. The process culminates in creating a comprehensive Visual Identity System, which includes key branding elements. This system is designed to be scalable and consistent, ensuring your brand communicates clearly and effectively across all platforms.
Deliverables include:
Our design process begins once we have a solid Creative Strategy. We explore and define the brand’s look and feel starting with Vision Boards. The process culminates in creating a comprehensive Visual Identity System, which includes key branding elements. This system is designed to be scalable and consistent, ensuring your brand communicates clearly and effectively across all platforms.
Deliverables include:
STRLIGHT clients

Instant coffee for new generations

Care for colours

Spreading goodness of health

TESTIMONIALS & REVIEWS

Daily Grind

“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”

Aakash Patel Co-Founder, Daily Grind

Daily Grind

“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”

Aakash Patel Co-Founder, Daily Grind

Daily Grind

“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”

Aakash Patel Co-Founder, Daily Grind

Daily Grind

“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”

Aakash Patel Co-Founder, Daily Grind

Daily Grind

“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”

Aakash Patel Co-Founder, Daily Grind
FINER POINTS

All the stats are dependent on the requirement.

(01)
Timeline
Upto 10 Weeks
(02)
Participation
(03)
Deliverables
(04)
Locations
Remote (unless requested for in-person)
(05)
Need More?
Contact Us

StarLight
Program

StarLight is for brands that need more than just visual identity but also a physical presence.

BenchMark
Program

Bench mark is a complete brand nourishment form strategy, visuals, packaging, website to brand launch.