BenchMark

The kind of brand people remember, reach for, and come back to.

In a world of endless choices, LOOMS Benchmark makes yours feel like the obvious one. Your brand becomes a complete experience, one that connects with people emotionally, looks unmistakable everywhere they find you, and quietly turns browsers into buyers, and buyers into believers.

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All Program

ABOUT BenchMark

Branding should do more than just look good. It should be a catalyst for growth.

Imagine a branding process where every step, from initial concept to market launch, is seamlessly interconnected. We partner with your team to shape your new identity and gain support from key stakeholders. We then lead its activation, coordinating across touchpoints for an effective, broad-scale launch.

BenchMark goes beyond the basics of brand creation. We take your brand from a static set of guidelines to an immersive, scalable system. Through our holistic approach, we build the assets, frameworks, and cultural alignment needed to embed your brand into every aspect of your business.

Why choose BenchMark?

(01)

Consolidate coordination

Engaging with Loomsink as a single orchestration partner simplifies management, ensuring a unified approach and saving valuable time.

(02)

Augment in-house skills

Partnering with Loomsink expands your in-house capabilities, bringing in fresh perspectives and specialized skills that might not be available internally.

(03)

Leverage our expert network

We orchestrate the right talent from our global network of expert partners to ensure you get top-quality results in everything from photography and video to publicity and marketing.

SERVICES

Alignment across the entire organization.

BenchMark offers a holistic approach that covers every aspect of your brand. From vision casting to go-to-market strategy, we provide a complete framework for a successful brand transformation.

PROCESS

Comprehensive brand transformation and orchestrated implementation.

Good branding is only as good as its execution. As we lay out a path for our work together, we’ve looked at every single deliverable through that lens. From the effectiveness of your brand identity to the energy we build around your brand rollout—we’ve scrutinized every detail into a proven process.

PHASES OF WORK

(01)Brand Strategy

Our design process begins once we have a solid Creative Strategy. We explore and define the brand’s look and feel starting with Vision Boards. The process culminates in creating a comprehensive Visual Identity System, which includes key branding elements. This system is designed to be scalable and consistent, ensuring your brand communicates clearly and effectively across all platforms.

Deliverables include:

(02)Verbal Identity

Deliverables include:

(03)Visual Identity

Deliverables include:

(04)Brand Guidelines

Deliverables include:

(05)Digital Brand

Deliverables include:

STRLIGHT clients

TESTIMONIALS & REVIEWS

Daily Grind

“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”