BluePrint
ABOUT HEADSTART
Upscale your brand identity and get to the finish line in weeks.
Why choose BenchMark?
SERVICES
We will deliver everything you need to set your mark.
In FastTrack®, we deliver only what’s essential to launch with strength. You’ll get a sharply defined brand summary that aligns your team and sharpens your position in the market, a visual identity system that makes your brand instantly recognizable, and brand guidelines that ensure consistency as you grow. Everything is focused, high-caliber, and designed to move at the speed of a scaling startup.
PHASES OF WORK
(01)Brand Strategy
- Research
- Vision, Mission & Purpose
- Positioning
- Brand Archtype
- Target Audience
(02)Verbal Identity
- Voice Persona
- Messaging Pillers
(03)Visual Identity
- Logo Design & Logo System
- Colour & Typography
- Collaterals
- Visual Language
- Art Direction
- Packaging Design
(04)Brand Guidelines
- Logo Usage rules
- Colour & Typography specifics
- Visual usage Examples
- Downloadable Assets
(05)Digital Presence
- Website Design
- Development
TESTIMONIALS & REVIEWS
Daily Grind
“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”
Daily Grind
“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”
Daily Grind
“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”
Daily Grind
“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”
Daily Grind
“Concept has seen rapid adoption across India, largely thanks to bold, eye-catching packaging that made it instantly recognizable and easy to grasp. And beyond the packaging is a brand system that's allowed us to scale quickly with new audiences. We’re extremely happy with the result and keep working with them.”
FINER POINTS
All the stats are dependent on the requirement.
- Committed, collaborative process.
- Agile working team and project advocate.
- Key decision-makers present and decisive.
- Brand Summary
- Visual Identity System
- Digital Brand Guidelines
- Website
- Trainning


